The agreement comes hot on the heels of Enterprise's expansion into Scandinavia and the Balkan states.

Bioline is led by a management team with extensive experience in the Baltic car rental market. The company has branches at the major airports for Tallinn, Riga and Vilnius, which provide outstanding access to the main centres of business. Bioline plans to develop its network across the three countries. 

Estonia, Latvia and Lithuania have recorded steady growth since joining the European Union in 2004 and have some of the fastest growing economies in Europe.

Following on from this agreement, a phased roll-out will see the familiar Enterprise Rent-A-Car brand appear at Baltic locations, alongside an integration programme designed to bring the businesses closer together both culturally and operationally.

Vice-president of global franchising at Enterprise Rent-A-Car, Peter Smith, said: ‘Customer service is Enterprise's core business value. Throughout our expansion programme, we've focused on partnering with the best company in each country, and with organisations that share our dedication to customer care.’

‘Bioline has locations in the major airports within the Baltics and an excellent reputation for service and value. It's clear that Bioline employees are committed to the business and are excited about the opportunities that this partnership will bring. This is the beginning of what we hope will be a long-term relationship to serve customers in these important countries.’

Bioline chief operating officer Michael Kiselov said: ‘Enterprise has an international reputation for providing the best service, as well as outstanding value for both business and leisure travellers looking to rent a vehicle. We are thrilled to have been selected as its newest partner and look forward to welcoming customers as the new Enterprise locations in the Baltic.

‘The Baltic states have enjoyed very fast growth in recent years and this has been matched by more demand for car hire across the region. Our transition to becoming part of the Enterprise brand could not be better timed.’

The Enterprise brand is currently available in 29 European countries with more to become operational in the coming months.