The move forms part of a dynamic period of expansion for Enterprise that has seen it hand-pick independent rental businesses across Europe and the Middle East to partner with in the development of an integrated international car hire network.

It also follows this month's announcement of Enterprise's acquisition of Burnt Tree, one of the UK’s largest providers of commercial vehicle rental to private companies and public sector organisations.

Enterprise is now operational in 23 countries in Europe and the Middle East, and says more locations are primed for launch in the coming months.

Vice-president of global franchising at Enterprise, Peter Smith said: ‘Throughout this period of expansion we have worked closely with our franchise partners in each country to understand the needs of their customers. We want to ensure any location displaying the Enterprise name above the desk is accompanied by the exceptional level of service our customers have come to expect, and we also aim to reflect the regional needs and preferences of each country where we now have a presence.’

‘We’re privileged to be working with franchise partners who are absolutely committed to those ideals because it ensures that when the Enterprise brand goes live in their country, customers can be certain of exactly the same service they receive at home.’

In Europe, Enterprise Rent-A-Car is also available in Austria, Belgium, Bosnia Herzegovina, Bulgaria, Croatia, Cyprus, the Czech Republic, France, Germany, Greece, Hungary, Ireland, Italy, Macedonia, the Netherlands, Portugal, Slovakia, Spain and the UK.

Enterprise added that it will continue to launch branded operations in Europe and the Middle East throughout 2014.