Sfakianakis SA was established in 1957 and remains a family-owned business. The company is now the largest automotive group in Greece, with 500,000 customers, more than 800 employees and €245m revenues in 2011.

The latest agreement follows the signing of similar deals in Portugal and Italy as well as the acquisitions of Citer in France and ATESA in Spain. Along with its established presence in the UK, Ireland and Germany, Enterprise says that the new deals will give the brand access to countries that together represent almost 90% of the European rental market.

‘This is yet another opportunity to establish the Enterprise Rent-A-Car brand in countries where our customers are asking us to be. Rental continues to be recognized as affordable and convenient for businesses and leisure travellers,’ said Jim Burrell, senior vice president, European operations, for Enterprise Rent-A-Car.

‘Our commitment to be the best transportation service provider in the world remains unchanged. This is reflected in the values of Sfakianakis Group, and their track record in customer service. We look forward to developing this relationship further and establishing our brand in even more countries in the region.’

Sfakianakis Group offers specialist services including the import and distribution of automobiles, motorcycles, trucks and buses, the import and distribution of machinery for the construction, industrial and agricultural sectors, a network of 24 dealerships retailing brands including Suzuki, BMW, Mini, Fiat, Alfa Romeo, Abarth, Volvo, Ford, Opel, Renault, Dacia and Cadillac, as well as car rental and leasing services.

Stavros Taki, CEO for Sfakianakis Group, said: ‘This new agreement will enable us to benefit from inbound leisure and business travellers but also give us a strong and consistent network for Greek residents travelling overseas. As businesses we share similar philosophies built around a proposition of value and we very much look forward to being part of the growing Enterprise Rent-A-Car network.’