Formerly named as Artemis, a prototype version recently made its world debut at the Beijing’s Auto China 2012 international motor show and is set to go into production this summer. Orders can be taken now through Eterniti’s sales operations in Europe (London) and Asia-Pacific (Hong Kong and Taipei), for deliveries starting in autumn.

The 4.8-litre twin-turbo V8 engine produces over 600bhp (441kW) and 750Nm (553 lb ft) torque, can accelerate from 0-100kph in 4.5 secs and can exceed 290kph. Performance and handling have been developed by a race-bred British engineering team led by Alastair Macqueen, who is known for developing to production the Jaguar XJ220 – a former "world's fastest car".

The car has been test-driven by F1 Grand Prix winner Johnny Herbert, who will play an ongoing role in product development as well as being an ambassador for the brand.

With a similar specification to the Beijing show vehicles the Eterniti Artemis is priced at the local currency equivalent of £210,000 plus local taxes in all markets except China, which will have a unique pricing strategy. A fully bespoke service will also be offered for customers wanting complete personalisation.

Eterniti is establishing a network of wholly-owned showrooms in key centres. Its London headquarters also has an atelier and a build facility where vehicles can be created and hand-built on-site to any specification. The facilities will be completed by July, followed later in the year by Eterniti-owned showrooms in Taipei and Hong Kong, which will serve as the company’s Asia-Pacific hub, with Tokyo following next year. The company is actively looking for retail partners to develop representation in China during 2013.

Cars will be covered by a full two-year, 100,000-mile warranty including servicing, and UK customers will have access to finance and insurance.