The new model – which was unveiled at Geneva earlier this year – will play a key role in the brand’s plans to target sales of 200,000 SUVs in Europe by 2016 – a 200% increase compared with 2013. In all, five new or redesigned Ford SUVs and crossovers will launch in Europe over the next three years.

In addition, Ford is looking to significantly increase its offering of all-wheel drive (AWD) technologies and by early next year, will offer all-wheel drive and four-wheel drive on eight models – 50% of its line-up – compared with three models in 2012.

“Globally, Ford has been at the forefront of SUVs for decades, and is now delivering a European line-up that offers the stylish design, car‑like dynamics and fuel efficiency that are key to why SUVs have become so popular in Europe,” said Jim Farley, chairman and CEO of Ford of Europe. “As demand for SUVs continues to grow, so will the range that Ford offers – from rugged models with true go-anywhere ability to sporty models designed to suit urban lifestyles.”

Frankfurt will also see updated versions of the Kuga and EcoSport on display. Set for launch later this year, the revised Kuga brings new colours and Ford’s SYNC 2 connectivity technology with an 8-inch colour touchscreen. The updated EcoSport compact SUV also includes offering a version without the spare wheel on the rear tailgate along with improved interior refinement, better performance and sharper driving dynamics.