The partnership, effective from 19^th August 2013, will see Europcar customers be served by Advantage in the USA while Advantage customers will be served by Europcar in the rest of the world. 

In a statement the companies said that the new partnership will strengthen Europcar strategic development in a fast moving environment and added that it will allow Advantage customers to have a global network open to them.

Roland Keppler, CEO of Europcar group, declared: ‘We are delighted to partner with Advantage and make a strategic move for both our companies. We share the same values and client-oriented attitude. Both our teams are fully committed to deliver excellent customer service and innovative solutions. We will actively co-operate to share best practices, while developing together mobility projects.’ 

Tom McDonnell, chairman and CEO of FSNA, added: ‘This partnership is an extremely exciting opportunity for us. Advantage customers will now be able to reserve and rent cars globally. The transaction will reinvent our brand from the fourth largest car rental company in North America to belonging to a network making us one of the largest car rental companies globally.’ 

Advantage Rent A Car primarily services the leisure segment through a large network of in-terminal locations, making it an ideal partner to expand into the corporate segment.

Europcar is present in over 130 countries and provides customers with one of the largest rental network through its own operators, franchisees and partnership. The portfolio includes Europcar and InterRent, its low-cost brand, and National and Alamo in the EMEA zone.