Former Green Flag commercial director Mark Newberry has joined Europcar Mobility Group as its new commercial director for the UK and Ireland.

Mark Newberry, commercial director for the UK and Ireland at Europcar Mobility Group

He brings extensive automotive, insurance and mobility industry experience, having worked in a variety of commercial roles for the Direct Line Group for 18 years across both its consumer- and business-focused brands.

In his new role, he assumes responsibility for sales and marketing of Europcar services in consumer and business markets. This includes enhancing opportunities to support business and private drivers’ switch to electric vehicles through Europcar’s ‘try-before-you-buy’ EV solutions.

Newberry will also further support Europcar’s work with fleets, corporates and insurers to tackle vehicle supply and cost constraints, while keeping employees and customers on the road.

“The fast-changing economic and environmental landscape has put Europcar Mobility Group front and centre as a ‘go-to’ provider, keeping individuals and businesses moving in a sustainable and cost-effective way,” he commented.

“I am looking forward to understanding how Europcar Mobility Group helps private motorists – whether for work or leisure – as well as working with the multitude of businesses that need us to help them manage their mobility needs.”

He reports directly to Ron Santiago, managing director, Europcar Mobility Group UK and Ireland, who commented: “Mark’s extensive experience in the vehicle insurance and assistance marketplace has given him a very clear picture of the evolving mobility marketplace. I am very confident that, working with our well-established sales and marketing teams, he will bring this experience to bear in helping our customers as they seek solutions to stay on the road, safely, sustainably and cost-effectively.”