Europcar ends links with National and Alamo brands within EMEA

By / 10 years ago / News / No Comments

In a statement issued today (17 December), Europcar said that it is to focus its business exclusively on its two core brands: Europcar and its low-cost, value-for-money business, InterRent. Europcar has until now also serviced National and Alamo brands in some EMEA countries.

‘Making life simple is at the heart of what we are trying to achieve for our clients. By focusing our strategy on Europcar and InterRent, we will clarify our brand portfolio, improve customer perception and continue to strengthen Europcar’s position in its key markets,’ said Cyrille Giraudat, chief marketing and clients officer.

Today’s statement by Europcar said the return of National and Alamo to Enterprise Holdings in certain EMEA countries marks the formal conclusion of a process begun in August 2013 to end commercial cooperation between Enterprise Holdings and Europcar, now confirmed by arbitration.

To read Enterprise's comments, click here.

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Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. Natalie edits all the Fleet World websites and newsletters, and loves to hear about any latest industry news - or gossip.

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