Robert joined Europcar as a Regional manager in 2001, becoming Regional director in 2007. Prior to his successful career at Europcar, he held a number of key management roles at other major rental providers and his experience in strategic planning and management, as well as both operations and sales will be invaluable in his new role at Europcar.

'Europcar continually focuses on improving their level of customer service and this will be a key area for the Operations team,' said Robert Shaw. 'I aim to develop the Europcar UK network by making our products and services more accessible and convenient to customers, with plans to open more locations at transport terminuses in major UK cities.

'This expansion will be supported by high levels of performance through our delivery and collection service, as well as major new launches designed to enhance our customer offering. Customer service will remain at the heart of everything we do; ensuring Europcar meets customer demand in a competitive market. I am also looking forward to harnessing the commitment and expertise of the operations team to drive us towards new levels of success,' he added.

Ken McCall, managing director, Europcar Group UK, said: 'Robert has a deep understanding of Europcar and a wealth of expertise in the rental industry, making him a natural choice as Operations director. I am confident that Robert will lead and inspire the operations team to create the UK’s leading vehicle hire network. He will play a key role in implementing commercial initiatives designed to deliver the best level of service to our customers and support Europcar’s overall business strategy.'