The company says the branding conveys its total commitment to the customer and to shaping a better future for customers’ mobility.

It adds that the newly designed website provides a more intuitive and richer booking process to enhance the car hire experience from start to finish. 

New features on the Europcar websites include:

• Reservations can be made in less than 60 seconds – from any page on the site.
• An innovative, ‘drag’ button gives access to the vehicle selector.
• Advanced filters help the customer find the vehicle that best fits their needs.
• Up to 10 favourite quotes can be saved for quick and easy comparison.
• Simplified access to My Europcar enables customers to create driver profiles and manage bookings for even faster service at rental locations.
• Customers can add their Coupon Code before completing their reservation to benefit from great offers

‘Our new brand promise, “Moving your way”, demonstrates the company’s commitment to support the mobility needs of our customers throughout their lives. Our diversified solutions provide our customers with more freedom and enable them to exploit the benefits of car hire for the complete mobility experience. However you choose to move, Europcar will move for you and with you,’ explained Ken McCall, managing director, Europcar UK Group.