February growth in line with 2013 plans, says Hyundai Europe

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According to figures released by European motor industry body, the ACEA, Hyundai registrations rose by 1.4% to 31,753 units compared to the same period last year, while the overall market in February fell by 10.2%. This led to rise in the carmaker’s market share to 3.8%.

Allan Rushforth, senior vice president and COO of Hyundai Motor Europe, commented: ‘Although we do not anticipate continuous growth this year, we are satisfied with our performance so far in 2013. Our focus is to maintain our 3.5% share of the European market, while working hard on our long term projects to develop our  brand image and increase customer loyalty by enhancing the Hyundai  experience.

‘Achieving these goals will lay firm foundations for future Hyundai growth in Europe from 2014 onwards, by which time we expect the European car market to be showing signs of improvement.’

The company says it’s made significant investment to strengthen its European business infrastructure recently, with a view to enhancing the quality of its operations.

The Hyundai plant in Turkey is currently undergoing a €475m investment to increase its annual capacity from 120,000 to 200,000 cars a year. The company’s European headquarters are also undergoing expansion, while a €5.5m test centre located next to the famous Nürburgring race track in Germany will allow the quality and driving performance of Hyundai’s Europe-designed vehicles to be further improved.

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Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. Natalie edits all the Fleet World websites and newsletters, and loves to hear about any latest industry news - or gossip.

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