Official sponsor of the Italian Olympic Committee (CONI) for the 2012-2014 three-year period, the brand will make a fleet of vehicles with special CONI graphics available to the Italian team.

Fiat will also be present at Casa Italia, the CONI headquarters at Mersin, and play an active part in various events which will be organised there.

The fleet will be based in front of Casa Italia, the CONI headquarters, and ready to accompany Italian athletes. It will feature several Fiat models, such as Fiat 500L, Fiat 500L Trekking, Fiat Linea and Fiat Freemont.

The brand’s association with the games follows past sponsorships including the Turin 2006 Winter Olympics, when the group supplied over 3000 cars and 1200 coaches.

Until 2014, the brand will be proud Top Sponsor of the Italian National Football teams and will be accompanying them to the forthcoming World Cup in Brazil.

After the London 2012 Olympics and the Mersin Mediterranean Games 2013, Fiat will be supporting the Italian athletes once again at the 2014 Olympic Winter Games in Sochi (Russia).