The deal with Guerin brings the Enterprise Rent-A-Car brand’s European presence to six countries – the UK, Germany, Ireland, France, Spain and Portugal.

The company also announced that it is rebranding the recently acquired Citer and Atesa operations in France and Spain, taking the total number of corporate-owned and franchise Enterprise Rent-A-Car locations in Europe to over 1,000. 

‘While this may be the first franchising agreement for the Enterprise Rent-A-Car brand, it won’t be the last,’ said Peter A Smith, vice president of global franchising. ‘In fact, we plan to continue this same growth strategy throughout Europe, the Middle East, Africa and Asia.’

He continued: ‘We’re careful to choose strong, stable domestic businesses as our international franchise partners, and Guerin certainly meets that standard as a well-respected travel industry leader in Portugal.’

Since 1989, Guerin has been a leader in Portugal’s car rental sector with a nationwide presence in all metropolitan centre and major airports, including the international gateways of Lisbon, Faro, Maderia and Porto.

‘Enterprise Rent-A-Car is known for great value and superior service,’ said José António Figueiredo, managing director of Guerin. ‘Now, together, we’ll extend that same level of value and service to customers throughout Portugal.’