The latest target follows on from the independent fleet management specialist’s record year in 2014.

Last year Fleet Logistics, which is owned by global automotive certification giant, TÜV SÜD Group, saw its fleet grow to 146,600 contracted vehicles – a growth rate of 22.8% over the previous year.

But the company is now looking to build on its success by increasing its presence in existing countries, expanding into new territories and increasing investment in new systems to bring greater transparency and clarity for its fleet customers.

Last year’s record growth came from both existing and new fleet customers in all industry sectors, as well as from existing customers in new countries, especially Poland, the Czech Republic, Turkey and Israel.

This year will see more of the same, with a concentration on organic growth with existing clients in new countries. However, development will also include expansion into new areas to support clients with operations in these regions, said CEO Rainer Laber.

“Our business is expanding and is growing well. We have achieved all our targets and have set ourselves some new targets for this year and beyond. Currently there are no clouds on our horizons.

“But we are now starting to increase our focus on new regions for us, such as Africa and Asia-Pacific – regions that are increasingly on our radar,” said Mr Laber.

Some of the fleet markets in these regions were largely undeveloped, often with no recognisable leasing markets or standards of customer service, he said.

“These are countries that are not served to any satisfactory level in terms of fleet management. We believe that we can bring our expertise to bear in these regions and step in and help our customers who have fleets in these areas.

“It would not be a difficult task for us to open new operations in some of these regions, using the footprint of our parent company, and it would be very straightforward for us to introduce people and technology to support our customers,” he said.

“We do not fear the challenges that these new regions might throw up, such as “Using our expertise, we will be able to bring greater transparency, quality customer service and better, more sophisticated fleet reporting for them,” explained Mr Laber.

Fleet Logistics added that one of its objectives for 2015 is to invest in additional tools and systems to help clients make better, faster and more informed business decisions.

Mr Laber said: “We are currently working on a project that could help clients in their fleet forecasting in the future but this is very much in the early stages and we cannot go into any specific details yet.”

Making fleet decisions was a complex business, said Mr Laber, because of the very nature of the vehicles and countries involved and it was important to have a decentralized structure with local experts in local markets due to the complexity of the individual fleet markets in Europe.

“There are so many variables involved which affect fleet operation from country to country across the European Union (EU). Every country is different, with different languages, different tax rules and different legal systems,“ he said.

“This is a region of 47 different countries with around 500m people and there is a great deal of complexity in managing vehicle fleets across this region,“ he said.

“One the keys to doing that successfully is data. Fleet Logistics holds the most extensive fleet database for our customers, and we are currently investing heavily in new tools that will help them shape their future fleet policies from the perspective of new vehicles, CO2 emissions, total cost and many other parameters.

“Bringing clarity and transparency to our clients’ fleets on a country by country basis will be a major priority for us this year and one where we believe we can add the most value. It will be one of our core activities,” he said.