UK fleets identify artificial intelligence (AI) as key to improving road safety, a new study reveals.

AI not only helps to reduce risk but also actively supports drivers in making safer decisions on the road

The research, carried out by Webfleet and video telematics partner Lytx, showed operators identify real-time driver alerts and assistance powered by AI as vital to safer roads, with 69% of UK fleet operators identifying them as AI’s most promising application.

The survey of 200 UK fleet decision-makers also saw more than two-thirds (68%) highlight AI’s role in analysing telematics data to provide deeper insights into driver behaviour and vehicle performance, while 65% see its ability to predict accidents before they occur as a key benefit.

“AI is set to become a cornerstone of fleet safety, empowering operators to take a proactive approach to risk management,” said Beverley Wise, regional director for Webfleet, UKI.

“By providing real-time driver alerts and turning data into actionable insights, AI not only helps to reduce risk but also actively supports drivers in making safer decisions on the road.”

As fleets look to improve safety and operational efficiency, 91% of fleet managers plan to invest in next-generation safety technologies, including AI and advanced telematics, within the next three years.

Video telematics solutions integrated with AI are also playing a critical role in improving safety.

The study found that 97% of HGV fleets report a reduction in safety incidents after adopting video safety technologies, with van fleets close behind at 91%.7

“By identifying risky behaviours, such as distraction or fatigue, and alerting drivers in real-time, fleets can support drivers out on the road and empower them to make better decisions,’’ said Klaus Burgstaller, sales director at Lytx.

“Our research highlights that safety improvements help to ensure that every driver returns home safely and holds even wider benefits across operational efficiency, compliance and cost reduction.”

The research insights can be found in the UK Fleet Safety Report.