FOD Mobility Group has strengthened its executive board with the recent appointment of Sarah Smith as chief financial officer (CFO).

L-R: Joe Howick (CCO), Simon Lamkin (CTO), Justin Whitston (CEO), Matt Heald (COO) and Sarah Smith (CFO) from FOD Mobility Group’s leadership team

Smith was previously CFO at multi-channel retailer High Street TV, where she was responsible for leading the finance, operations and IT departments. Prior to this she was finance director for a luxury bathroom manufacturer and held senior management roles at leading accounting and consultancy firms, RSM Tenon (formerly Baker Tilly) and BHP.

In her new role, she will drive FOD Mobility Group’s financial management and strategy to ensure profitable and sustainable growth amid a period of accelerated expansion of its UK and European operations.

Smith commented: “I feel incredibly fortunate to have been invited to join the team at FOD. The strength and depth of skills, as well as the market experience of the board, immediately captured my interest. As soon as I met with the exec team it was clear, we were very aligned on ambition, culture, values and ethics – all critical factors for me that I was looking for in my next role.”

Justin Whitston, CEO and founder at FOD Mobility Group, added: “I am delighted to welcome Sarah at such an exciting time in the company’s journey. Her extensive financial experience, combined with her strategic and operational expertise, makes her a valuable addition to our leadership team.

“We’re looking forward to working closely with Sarah to continue driving further growth and scaling our business as we expand our innovative and sustainable mobility solutions within the UK and European markets.”FOD Mobility Group appoints chief financial officer