Lisa Brankin has been appointed as director, sales, Ford of Britain, from 1 January 2019, replacing Kevin Griffin who retires after more than 40 years of service.

Lisa Brankin becomes director, sales, Ford of Britain from 1 January

Brankin, currently director, marketing, Ford of Brain, will be responsible for all of Ford’s sales distribution channels, including the Ford dealer network and online sales, in the United Kingdom.

“Lisa has shown great leadership as our marketing lead in the UK over the past three years, and I know she is the right person to take on the challenges and opportunities on the sales front in what is Ford’s largest market in Europe,” said Andy Barratt, chairman and managing director, Ford of Britain.

Griffin was appointed as Ford of Britain’s director, sales, from his previous role as director, commercial vehicles, Ford of Europe. He has also held roles including director, fleet sales, at Ford of Britain.

“Throughout his career, Kevin has displayed tremendous passion and dedication to the Ford brand, our vehicles, and to building strong relationships with our customers and dealer partners. We all wish him every happiness in his retirement,” said Barratt.