The platform will serve to help fleet managers visualize key performance indicators and drill down into the data faster and more effectively than ever before. The platform will also be used to power a new driver app, due out later this year.

“Improved data and analytics technologies are driving change in fleet management. Fleet vehicles and management services are more connected than ever,” said Kristi Webb, CEO of GE Capital Fleet Services. “When you combine our BrightWorks advanced analytics with deep fleet expertise, customers have the information they need to make smarter decisions for their businesses.”

Key BrightWorks modules include:

• BrightWorks Fuel – a map-based module that allows fleet managers to see mileage performance across a fleet, compare it to deep fleet and industry benchmarks, and use an advanced predictive algorithm to forecast fleet fuel costs at a zipcode level.
• BrightWorks Alternative Fuels – this uses location data to visually overlay fleet locations with local alternative fuel refilling stations to determine where alternative fuel vehicles could reduce fleet costs and carbon emissions.
• BrightWorks Maintenance – this shows fleet managers how well drivers are utilizing their fleets’ maintenance networks, and where the maintenance spend is going. Thorough benchmark analytics will help keep fleets well-tuned, drivers on schedule, and costs under control.
• BrightWorks Driver Performance – this delivers fleet managers a dashboard view of driver behaviour on key performance indicators such as mileage and unsafe driving incidences, based on a variety of data sources and fleet benchmarks. Armed with this information, companies can target programs where they will have the most impact on fleet safety and cost.

The BrightWorks Insights technology will also power a new, more robust mobile driver app, set to launch later in 2015. The app helps to spur positive changes in driver behaviour, combining useful and essential apps – such as a trip tracker and fuel and maintenance locators – with BrightWorks-driven observations and communications designed to improve mileage, maintenance and safe driving habits.