Genesis Motor Europe has partnered with Shell Recharge Solutions to provide seamless charging services for its growing EV line-up.  

The partnership will support the charging needs of Genesis EV drivers, both at home and on the go

The tie-up provides Genesis customers in Germany, Switzerland and the UK with an holistic solution for their charging needs.  

Drivers can order a smart charge point for at-home charging needs, which comes with a complete suite of services, from installation to smart services, that enable additional features for payment functionalities and data insights.  

They can also gain access to one of the largest public roaming networks in Europe, encompassing over 300,000 public charge points in over 35 European countries, via the Shell Recharge charge card.  

Dominique Boesch, managing director for Genesis Motor Europe, said: “We chose to partner with Shell Recharge Solutions to provide our customers with access to an extensive network across Europe. What’s more, Shell Recharge Solutions has a customer focus similar to our own, committing to overcoming barriers to electric car adoption and providing customers with a seamless experience, including full network access using one app and charge card.”  

The partnership, part of a wider memorandum of understanding between Shell and Hyundai Motor Group, supports a growing EV-led agenda for Hyundai’s luxury sub-brand, which launched in the UK in 2021 (see interview here) and plans to launch three fully electric cars this year. Meanwhile, from 2025, all new Genesis vehicles will be zero-emission and it will establish itself as a 100% zero-emission vehicle brand by 2030 amid plans to become carbon-neutral by 2035.  

The two firms will also collaborate on a number of innovations delivering a more user-friendly charging experience for EV drivers, such as integrated features in the Genesis infotainment system that support the search of charge points in the Shell Recharge public roaming network.  

Melanie Lane, CEO for Shell Recharge Solutions Europe, commented: “We’re excited to support Genesis Motor Europe in their ambitions across the European market and as they continue to grow, we will guide their drivers on their e-mobility journey, supporting their charging needs at home and on the go, driving a low-carbon future together.”