Hyundai’s premium brand offshoot Genesis is to go electric-only for all new models, starting from 2025.

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Announced as the brand pushes ahead with its roll-out in Europe, the plans aim to build an EV line-up consisting of eight models and with global sales expected to reach 400,000 units per year.

The end goal is for Genesis to become a 100% zero-emission vehicle brand by 2030 and carbon-neutral by 2035.

To support its vision for a sustainable future, the brand will adopt a dual electrification strategy incorporating both hydrogen fuel cell and battery EVs.

Genesis, which last month revealed its first dedicated EV in the form of the GV60 crossover (pictured above) said it will put an effort on developing pure electric technologies such as new fuel cell systems with higher power output, and electric systems that help improve efficiency.

In addition, the carmaker added that it will devote itself to building next-generation technology that draws better performance and efficiency from lithium-ion batteries.

Arriving in Europe in the next year, the GV60 will be the brand’s second electric car, hot on the heels of the electrified G80 saloon. It will sit below the GV70 and GV80 SUVs already on sale and alongside the G70 saloon.

It’s built on Hyundai’s new Electric-Global Modular Platform (E-GMP), which is first making its debut on the Ioniq 5 SUV, and signals the brand’s quick-pace plans for electrification, following its phased launch in Europe from this summer. A third electric car is also due within the year.

“Our new electric line-up is the perfect platform to increase our interface with our customers,” said Luc Donckerwolke, chief creative officer of Genesis. “We aim to interact with all their senses. Our new architecture will integrate audacious technologies with breath-taking designs while providing sincere detail-orientated experiences. Warm and exquisite care will be our differentiator.”