The model, which replaces the G series saloon, has already been unveiled at Detroit motor show last month but will feature new engines for European customers as a result of the brand’s agreement with alliance partner Daimler AG, as well as the world’s first Direct Adaptive Steering technology.

The Q50 also paves the way for a new design direction for the Infiniti range, which will all bear a “Q” for saloons and coupes or “QX” badge for crossovers and SUVs.

‘The Infiniti Q50 is a world-class sports saloon with an engine line-up that will clearly demonstrate its intentions to be a major player within the European premium market,’ said Bernard Loire, vice president, Infiniti Africa, Middle East and Europe.

As well as the Q50, Infiniti’s Geneva show stand will feature the LE Concept, Infiniti’s first 100% electric car, and triple World Champion Sebastian Vettel’s Formula One machine in its 2013 livery, reflecting the new Title Partnership with Infiniti Red Bull Racing.