Citroën has named Greg Taylor as its new UK managing director, forming part of a new management team that also includes Clare White as marketing director.

In his new role as MD, Greg Taylor will spearhead the continued electrification of the Citroën brand in the UK

Taylor previously held the role of UK managing director at Fiat and Abarth. In his new role, he replaces Eurig Druce, who now assumes a new Stellantis network operations director position, and will spearhead the continued electrification of the Citroën brand in the UK market, including this year’s arrival of the ë-C4 X.

Taylor’s background with the Stellantis brands in the UK stretches back to 2010. He joined the Jeep and Chrysler brands as an undergraduate and progressed through the organisation, holding various sales and operational roles at Fiat, finally heading up the national sales organisation. He then moved into a central group function role, responsible for Sales Planning and Logistics for the FCA brands in the UK while also taking responsibility for the Ireland Business as managing director FCA Ireland DAC. He became managing director at Fiat and Abarth in 2021.

Clare White joins Citroën UK from Vauxhall where she was head of marketing ommunications

Alongside Taylor’s appointment, Clare White has become marketing director for Citroën UK. She has previously held a variety of roles at Vauxhall since joining in 2012 including marketing and programmes specialist, Network Q marketing manager, fleet communications manager and national brand manager – used vehicles, before being appointed head of marketing communications in February 2020.  She replaces Nicola Dobson at Citroën UK.

Commenting on her appointment, Greg Taylor said: “Clare brings a wealth of experience to the team and I’m excited to be working with her. This is a pivotal time to be joining Citroën UK as we move forward with our electrification journey and continue to be a bold and audacious brand that truly cares for people and planet.

“I look forward to building on the energy and drive that Eurig has created within the brand, and I want to wish him all the best in his new role.”