Chinese EV brand GWM Ora is embarking on big changes for 2025 with a rebrand and the launch of its Havel model line-up in the UK.

The first Haval model to launch will be the Jolion Pro Hybrid SUV, due early 2025

The carmaker, owned by international automotive giant Great Wall Motor, is rebranding as GWM and launching its Haval Jolion Pro Hybrid SUV in early 2025.

GWM said the rebrand was due to an expansion of its plans for the UK. The automaker has five global model lines – Ora, Haval, Wey, Tank and Poer.

Up until now ORA was the only line planned for sale in the UK. At the start of 2025 GWM UK is moving to the ‘one GWM’ platform which is already in operation in many other parts of the world, including Australia, enabling it to benefit from a wider product portfolio.

The expansion introduces the Haval model line to the UK, with the Haval Jolion Pro Hybrid SUV set to be launched early in 2025.

This brand extension will result in a realignment of the GWM offering, with all GWM Ora retailers refreshing the showrooms with revised GWM branding. This transition is scheduled to be completed by mid-February, with all retailers offering, ORA, Haval and any future GWM product, destined for the UK, under one headline brand.

Already successful in markets including Australia, the Haval Jolion Pro Hybrid is a C-segment SUV that teams up hybrid performance with a minimalist design.

Toby Marshall, managing director at GWM UK, commented: “This is the start of a new era for GWM in the UK, as we expand the product offering available to customers. With the introduction of Haval under the GWM umbrella, we are able to offer customers a very competitively priced, and well specified petrol hybrid car, for those that want to make their first step toward electrification.”

He continued: “All our current GWM Ora Retailers will re-align with the new GWM branding and will be offering the Haval Jolion Pro from its launch in early 2025.”

Further information of the Haval Jolion Pro Hybrid SUV, including full UK specifications and pricing will be announced closer to the launch.