Mr Gillet brings extensive, international experience in the automotive and travel sectors, as well as in retail, and wine and spirits. Most recently he served as the global vice president of brand at Infiniti.

In his new role, he is responsible for leading the marketing strategy and plans for the Hertz, Dollar, Thrifty and Firefly brands across Europe, Middle East, Africa, Asia Pacific and Latin America. He reports to Matt Jauchius, chief marketing officer, and to Jim Mueller, senior vice president of sales, marketing and revenue management, international.

Matt Jauchius said: “Vincent’s participation in the development of Hertz’s global marketing strategies will be essential to continue to deliver consistent messages to our customers around the world. With a number of customer-centric innovations to be launched in the near future, Vincent’s skill set combined with his car manufacturing and travel industry experience, are certainly highly valuable assets for the company.”

Jim Mueller added: “Having someone of Vincent’s calibre joining us is part of our commitment to continue to elevate our brands and drive new value for customers and partners alike. With 23 years of marketing expertise across Asia, the US and the UK, Vincent brings the experience and international background needed to succeed at a company with the footprint of Hertz.”