ALD is Hyundai’s chosen white label partner in key European markets including the Germany, Italy and the UK. With the partnership proving very successful, especially during 2012, President Rhim and Mike Masterson examined the possibility of extending the partnership into new markets across the region.

President Rhim said: ‘Hyundai is always looking to strengthen its ties and create new opportunities with its key European partners, such as ALD International. Hyundai’s ‘true fleet’ sales grew 26% year-on-year in 2012, and the fleet sector still offers us huge potential for further growth. So we look forward to working closely with our partners throughout Europe to grow our businesses together.’

Beyond the possibility of new business, Hyundai and ALD have committed to developing the relationship through closer ties and sharing intelligence. To help achieve this, Hyundai will host the ALD International Sales Meeting at its European headquarters in Frankfurt, Germany. This will bring together key personnel from both companies, including sales managers, key international account managers and project managers.

Mr Masterson commented: ‘We look forward to further strengthening our relationship with Hyundai, sharing our knowledge and identifying new business opportunities during 2013. We are delighted to be in partnership with a dynamic, innovative brand such as Hyundai.’