In a country where an expanding middle class places 900 new vehicles on local roads every day, INRIX’s partnership with MapLink will provide Brazil with accurate real-time and predictive traffic services.

A traffic jam in Sao Paulo this May, created 452km (282.5 miles) of gridlock causing a 45 minute trip in traffic to take nearly 4 hours has renewed concerns over a possible breakdown on roads, airports, and communications systems when Brazil hosts the soccer World Cup in 2014 and the Olympic Games in 2016.

'Traffic congestion is one of Brazil’s biggest problems because the country’s infrastructure has not kept pace with its rapid economic growth,' said INRIX senior vice president of Business Development Kush Parikh. 'It’s come to a point where gridlock on the country’s roads is stalling further economic growth at a time when they can least afford it,' he added.

'São Paulo, Rio and other major cities throughout Brazil have some of the worst traffic congestion in the world,' said Frederico Hohagen, founder and sales director of MapLink. 'The combination of MapLink data and Web services domestically with INRIX‘s industry leading analytics will ensure we have the highest quality traffic information available to help industry and government address this taxing issue.' 

INRIX will integrate MapLink’s data for more than 10,000km of highways, city streets and local roads into its traffic intelligence platform optimised for the delivery of next generation navigation and driver services applications in the car, online and on mobile devices. The partnership with MapLink furthers INRIX’s efforts to help in-car and mobile navigation app industry leaders deliver better services to their customers in the markets they serve.