The programme was initially put in place to support Pfizer to successfully include its two-wheeler sales fleets in Pakistan, India and Indonesia in its global driver safety programme.

The programme will additionally be used to support other multi-national organisations, including Nestlé, that are also rolling out similar two-wheeler based programmes for their operations, to allow them to review their safety culture, risk assess their riders, vehicles and journeys – and implement relevant needs based data-led interventions.

Ed Dubens, CEO at Interactive Driving Systems, said: ‘Given the clear risks faced by motorcycle riders, particularly in Asia and the other “BRICK” economies where the use of such machines for work and every-day journeys is especially high, we are delighted to have been able to work with our clients such as Pfizer and Nestlé to successfully roll out Virtual Risk Manager for Powered Two Wheeler riders.

‘We are convinced that fleet safety is a conduit for community road safety, and are committed to continuing to do all we can to support such programsmes.’