Farvima, one of Italy’s largest pharmaceutical companies, has become one of the first fleets in Europe to deploy a new dynamic routing solution.

Roadnet Anywhere uses AI to enable fleets to optimise the costs and resources of their last-mile logistics operations

Developed by technology company Solera, the Roadnet Anywhere software uses AI to enable fleets to optimise the costs and resources of their last-mile logistics operations.

Using a smartphone app, users can optimise their last-mile routes based on more factors, from cost to customer service and seasonality.

Farvima will roll out the platform for 700 delivery vehicles across 18 warehouses, covering all of Italy, to ensure end customers receive goods on time and with complete traceability.

Mirko De Falco, CEO at Farvima, said: “Innovation underpins every part of our business. Solera’s new fleet logistics solution will give our fleet managers data insights to help enhance driver satisfaction, safety and risk reduction, and fleet performance. More efficient routing will also help significantly reduce our operations’ carbon footprint.”

Farvima has opted for a full-suite solution that includes a strategic planner, routing, dispatch, mobile manager for the driver, and analytics.

Vincenzo Fusco, PMO/CDO of Farvima, said: “Thanks to the adoption of Roadnet Anywhere in the pharmaceutical wholesaling area, Farvima confirms its pioneering approach in the application of digital and innovative solutions to face the complex challenges of the sector. Governance, sustainability, and service level are the strategic objectives of this new partnership.”

According to a Solera study, European fleet managers face unprecedented challenges. Two-thirds (65%) of fleet decision-makers say customers now anticipate speedier delivery, and 79% feel pressure to deliver goods more quickly and effectively.

Roadnet Anywhere is part of Solera’s global end-to-end fleet management ecosystem, designed to deliver cost savings whilst improving customer service. Furthermore, it gives fleet managers access to the data they need from a single source to increase productivity, lower risk, and retain drivers.

Jog Lall, business development director of fleet solutions at Solera, said: “We look forward to supporting Farvima as they roll Roadnet Anywhere out across their distribution centres and benefit from lower carbon emissions, improved delivery efficiency and increased customer satisfaction.”