The 60-day journey was organised by Iveco and Taurinorum Travel Team to educate and reinforce the concept of road safety with local populations, as well as demonstrate the high performance and reliability of the Daily 4×4, putting them through their paces amidst the most challenging and remote African terrain.

The Daily4Africa project, a result of the collaboration between Iveco and Taurinorum Team, an agency which specialises in large-scale adventure projects for documentary purposes, helps to promote and consolidate the message of safety and correct behaviour on the road – a central theme of Iveco. This has been the subject of numerous international activities over the last year as well as the launch of the collaboration between Iveco, Iveco Bus, New Holland Agriculture and Case Construction Equipment and the International Automobile Federation (FIA) for the FIA Action for Road Safety campaign.

The expedition, which started in mid-September from Luanda, in Angola, reached Djibouti City, in the Republic of Djibouti, after crossing seven African countries and stopping off at Iveco main dealers throughout the region. During each leg the vehicle was presented to key media outlets, customers and the public, along with organised test drives.

The entire expedition was documented both by video and photographically, results of which have been published on a dedicated website www.daily4africa.com and also on the Taurinorum Team Facebook page (www.facebook.com/TaurinorumTeam).