Zanframundo takes the new role after more than two years as general manager of Iveco Acentro Spa, the joint venture multi-brand Iveco, Irisbus and New Holland Construction dealership in Sardinia.

He succeeds Luca Sra, who is relocating back to Iveco worldwide headquarters in Turin in a new role that sees him take responsibility for the company’s activities in the Middle East and Africa.

Zanframundo brings more than 12 years’ experience working within the Fiat Group, having held roles within Case New Holland, Fiat Auto, Iveco and Iveco Capital.

Prior to this, Zanframundo spent three years as sales and marketing director in Italy for Iveco Capital. He had previously served as customer service sales Manager for the Italian market for two years, plus he spent almost two years as Marketing Manager for the Daily light commercial vehicle range in Italy between 2004 and 2005.

His new appointment will see Zanframundo relocate to the UK, where he will be based at Iveco’s headquarters in Watford, Hertfordshire.

Commenting on the role, he said: ‘The UK is one of the most important European markets for Iveco and it is a great privilege to be taking on this role at such an important time.

‘Iveco has just launched an all-new heavy truck line-up at the CV Show, the latest Daily range has been on the road in the UK for just over a year and we have exciting plans for the Eurocargo ahead of Euro VI.’

Zanframundo, who speaks fluent Italian, English, French and German, added: ‘I’m looking forward to working closely with our dealer network to maximise all opportunities in the coming months, and to focus on further enhancing the service we offer to customers. My recent background leading a multi-site dealer chain in Sardinia will be very useful.’

Luca Sra has worked for Iveco in Italy, Turkey and the UK – most recently playing a key role in delivering growth for Iveco in the UK heavy truck market.

Commenting on his new role, Sra said: ‘These markets represent a major opportunity for Iveco in a significant part of the world, and I’m looking forward to the challenges which lie ahead.’