Jaguar has shown us its electric Type 00 concept, officially opening a new chapter in the brand’s 90-year history.

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Unveiled at Miami Art Week following weeks of controversy over the company’s new direction, the super coupé previews the “next stage in the transformation of Jaguar” as an ultra-luxury electric-only brand.

The Type 00 name (pronounced Type Zero Zero) refers to the iconic Jaguar Type models of the past, particularly the E-Type, while the first zero represents the zero emissions from the car’s electric powertrain and the second zero denotes that it’s the first in a brand-new lineage of Jaguars.

Making a huge statement about the future of the brand, the ‘design vision’ concept paves the way for the arrival of three new cars in 2026 in a ground-up reinvention that sees new car sales stopped until then.

The Type 00 two-door coupé “showcases Jaguar’s vibrant new identity” and has been presented in two colours, Miami Pink and London Blue – the former reflects the iconic Art Deco surroundings of its reveal, the latter references its British heritage.

It debuts the Exuberant Modernism design philosophy that will “inspire future vehicles”, as the brand recaptures the original ‘Copy Nothing’ ethos of its founder, Sir William Lyons.

Adrian Mardell, chief executive officer at JLR, said: “The magic of Jaguar is close to my heart – an original British luxury brand unmatched in its heritage, artistry and emotional magnetism. That’s the Jaguar we are recapturing and we will create the same sense of awe that surrounded iconic models like the E‑type. Our journey is already underway, guided by our original ethos to Copy Nothing – and the results will be spectacular.”

Bearing the new logo and leaper unveiled last month, the huge coupé – over 5m long – features a long bonnet, sweeping roofline, 23‑inch alloy wheels, fastback profile and boat‑tail to create a dramatic silhouette with sophisticated, modernist surfaces.

It’s based on the Jaguar Electrical Architecture (JAE) that will underpin the trio of new models and has been developed from scratch to “ensure clients experience a captivating driving experience, engaging handling and exemplary ride comfort”.

The front-end bears the new ‘device mark’ logo unveiled last month while the ‘strike-through’ graphic – a series of horizontal lines – is used instead of a traditional grille and also appears at the rear.

The Jaguar leaper – now known as a ‘maker’s mark’ – is reborn in a brass ‘ingot’ panel that hides rear cameras. As indicated in the teaser images, the tailgate dispenses with a rear window and get a Polestar 4-style HD rear-view came with cameras and screens showing the view rearward. As with the charging ports and front air intakes, the rear cameras remain hidden until needed.

The interior, accessed via a pair of dramatic butterfly doors and ‘pantograph’ tailgate, is no less stunning and features three hand‑finished brass lines which run the length of the interior, with a central 3.2m‑long brass spine that splits a pair of floating instrument panels.

Three key materials – brass, travertine stone and textiles – are used throughout the cabin and each “represents bold pieces of art and creates a unique atmosphere”.

A ‘Prism’ case stowed in a bespoke side panel contains three ‘totems’ of natural materials – brass, travertine and alabaster – that can be used by occupants to tailor the cabin to suit their mood. Placing one of the totems inside the centre console changes everything from the ambient lighting and unique soundscape to the tailored screen graphics to reflect the properties of the chosen material.

This “exuberant and artistic approach to engaging the senses” is also the thinking behind the display screens, where animations are formed through the creative technique of ‘Chiaroscuro’ – using light and shadow to define three‑dimensional objects.

The first new‑generation production Jaguar will actually be a four-door GT, previewed in camouflage form last month and due for an official unveiling late 2025.

Built in the UK, it will target a driving range up to 478 miles (770km) WLTP or 430 miles (692km) EPA on a single charge and will be able to up to 200 miles (321km) of range in as little as 15 minutes when rapid charging.

Jaguar is also opening a select number of exclusive brand stores for clients around the world, complementing its wider global network of “luxury retailers”. The first new brand store will be in the heart of the luxury fashion district of Paris, in the 8th arrondissement.

Gerry McGovern, chief creative officer, JLR, said: “Type 00 is a pure expression of Jaguar’s new creative philosophy. It has an unmistakable presence. This is the result of brave, unconstrained creative thinking, and unwavering determination. It is our first physical manifestation and the foundation stone for a new family of Jaguars that will look unlike anything you’ve ever seen. A vision which strives for the highest level of artistic endeavour.”