A new white paper designed to help luxury brands evolve their supply chains to address logistical challenges is now out from DHL.

DHL’s white paper identifies five key areas to help luxury brands adapt

The white paper explores how brands can use premium delivery to bridge the online and in-boutique experience as the global market for luxury goods surges.

“The global luxury market’s robust growth underscores the critical importance of luxury logistics,” said Katja Busch, chief commercial officer and head of DHL customer solutions & innovation. “The global luxury goods market reached $355bn (£272bn / €324bn) in 2023 and is projected to grow to $419bn (£322bn / €383bn) by 2028. As this market expands, luxury goods logistics goes beyond mere transportation; it’s about seamlessly blending premium products with impeccable delivery standards.”

Focusing on personal luxury goods such as designer fashion, high-quality watches and jewellery, and premium cosmetics and fragrances, DHL’s white paper on ‘The Logistics of Luxury: Unveiling Luxury Supply Chain Opportunities for Success’ explores market trends, consumer behaviour and technology.

It identifies five key areas to help luxury brands adapt: supply chain visibility, security, premium delivery, fulfilment centres, and sustainability

Mirella Muller-Wuellenweber, sector president e-retail and fashion at DHL Customer Solutions & Innovation, elaborated: “The dynamics of global supply chains are perpetually in flux, especially for luxury goods originating from key European markets such as Italy, France and Switzerland. To navigate these changes, brands must understand their market profiles – whether mature or emerging – and tailor their supply chain strategies accordingly.”

DHL’s white paper is online here.