Alphabet International’s Markus Deusing has taken over as chief executive officer as of 1 January 2022.

Markus Deusing, CEO at Alphabet International

Previously chief commercial officer, Deusing succeeds Marco Lessacher, who will take on responsibility for the global sales activities of BMW Group Financial Services as the new vice president customer, brand and sales.

As CEO, Deusing will lead the B2B business, including both small and medium enterprises, as well as international corporate customers.

“I am really looking forward to my new role,” he commented. “The industry is currently in a major change process – and change is an essential part of Alphabet’s DNA – which makes it even more exciting. With a strong team and a clear strategy, we help our customers build a better future of mobility”.

Deusing started his career at BMW Group in 2005 and has held various management functions in Germany since then. As CCO, he is credited with having significantly driven forward sustainability and digitalisation within the company and, in the last two years, successfully navigated the sales organisation through a highly volatile period.

He has extensive experience in sales development, innovation, mobility and product management, as well as knowledge of marketing and communication functions from various business areas.