Mercedes-Benz sees strong start to fourth quarter

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The carmaker saw record sales in October with the figure of 126,421 vehicles up 15.3%. Year-to-date sales are up 10.7% to 1,189,059 passenger cars (+10.7%).

In Europe, Mercedes-Benz recorded a 6.9% rise in October, increasing its market share in almost every market. The Stuttgart based premium brand showed particularly strong growth in the UK (+28.2%), Turkey (+63.1%) and Russia (+14.8%). In the German market Mercedes-Benz was able to almost match the previous year’s level with 22,758 units sold (October 2012: 23,270 units).

In Germany, Japan and the United States, Mercedes-Benz remains the most-registered premium brand.

In the United States, Mercedes-Benz handed over 30,069 vehicles to customers (+25.4%) last month.

In the Asia/Pacific region the growth of Mercedes-Benz sales was driven primarily by new records in Japan. Since the beginning of the year, the brand has handed over 42,580 vehicles to customers there, about a third more than in the same period of the previous year.

On the Indian market Mercedes-Benz has also increased its sales by a third. Also in China (incl. Hong Kong) the positive trend of the previous months continues: In October, Mercedes-Benz has raised the number of units sold in China by 9.1% to 17,348 vehicles.

There was particularly high demand for the new E-Class models in October, but the new Mercedes-Benz compacts and SUVs also showed another significant increase.

‘Our record sales in October have provided us with a strong start to the fourth quarter, and we have further increased our market share,’ said Ola Källenius, member of the divisional board Mercedes-Benz Cars responsible for marketing & sales. ‘In October we increased our sales in every key region. Since our goal is to achieve a new record for 2013 overall, we will continue to rigorously pursue our path of growth as we head towards the end of the year.’

Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. Natalie edits all the Fleet World websites and newsletters, and loves to hear about any latest industry news - or gossip.

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