Andrews’ appointment comes after a period of change within the Mercedes-Benz Sales Division and Fleet department, which has been focused on a renewed strategy, supported by an exciting and expanding model line up.

The focus for the new Head of Fleet will be to build upon the current market share of over 4%; the brand’s most successful performance in its UK history. The new Fleet strategy focuses on growth within the three core areas: Commercial Accounts, Small Business and Contract Hire and Leasing. 

Nick Andrews commented: ‘This is certainly an exciting time at Mercedes-Benz; the focus on restructuring this part of the business has led to some impressive results with the best ever market share achieved in 2010, which has continued and indeed risen this year.

‘I will be maximising the opportunities that our current and new model line up presents, and ensuring that our entire network maintains high levels of standards, working together to achieve our longer-term goals of extending our 4% market share.’

Andrews will be reporting to Mike Whittington, Sales director at Mercedes-Benz UK, who said: ‘We are delighted to be welcoming someone with Nick’s experience to the team at such a pivotal point in time.

‘By appointing Nick to this new role, I am confident that his personal drive and fleet expertise will ensure we continue to exceed our objectives and build upon our success over the past 12 months.’

Andrews joins Mercedes-Benz with significant automotive experience, having spent the past seven years at Volkswagen Group, most recently as head of Fleet and Business Sales for SEAT UK, and seven years at Nissan before that, where he became National Sales manager for the LCV division.