Mercedes-Benz Vans launches new Vito in Argentina
Unveiled at the seventh “Buenos Aires International Motor Show“, the new model will be available with a choice of rear-wheel or front-wheel drive as well as a wide range of model variants – panel van, Mixto and Tourer – and engines, with diesel for panel vans and Mixto and diesel and gasoline for the Tourer.
Production of the midsize model is due to start at the end of June 2015 at the Mercedes-Benz plant Centro Industrial Juan Manuel Fangio near Buenos Aires.
The local assembly and introduction of the new Vito in Argentina is part of the company's global growth strategy under the heading “Mercedes-Benz Vans goes global”, and will see the model exported to other Latin American markets in the future.
Volker Mornhinweg, head of Mercedes-Benz Vans, said: “Our growth strategy is already taking root. We are continuing to intensify our presence in the regions of opportunity in the US and Latin America which are important for Vans – and do so at a fast pace. Following the market launch of the new Vito in the US, Argentina is next. I am delighted to see the great commitment of the international Vans team.”
Joachim Maier, responsible for Mercedes-Benz Vans in Argentina, added: “In order for us to continue playing a leading role in the market, we will be investing further in this location and will be extending our portfolio of products for the Argentine clients. The new Vito will convince with its safety standards, its efficiency and its driving features. The areas of application are diverse: ranging from delivery service to passenger transportation in tourist regions, the Vito provides an attractive offer to clients.”
Mercedes added that it would also expand its portfolio in Latin America with the launch of its future pickup before the end of the current decade. The Mercedes-Benz pickup for Latin America will be produced as part of the strategic cooperation with Renault-Nissan in a partner plant in Cordoba, Argentina. It added that Latin America is one of the key target markets.
Leave a comment