Mix Telematics expands to meet soaring demand across Europe

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MiX Telematics has made a number of key appointments and expanded its partner network as it reports growing and sustained demand for its products throughout Europe.  

Top row, L-R: Jonathan Bates, Alexandra Szanyo, Luigi Maroffi. Bottom row, L-R: Richard Adams, Carole Dauguet, Gavin Lancaster.

Top row, L-R: Jonathan Bates, Alexandra Szanyo, Luigi Maroffi.
Bottom row, L-R: Richard Adams, Carole Dauguet, Gavin Lancaster.

“I am delighted to report increases in our subscriber base across a broad number of segments; Utility, Delivery, Passenger Transport, Company Car and Transport,” said Marc Trollet, managing director of MiX Telematics Europe and North Africa. “As a result we are now active in no fewer than 15 European Union countries, and our latest round of expansion – both in terms of directly-employed personnel and partner companies – means we have effectively doubled our European network and resources.”

New appointments include Richard Adams who becomes UK country director, drawing on 15 years’ experience in delivering telematics solutions to the automotive world.

“In joining MiX Telematics I am proud to be joining a highly professional and accomplished team,” he said. “In addition to maximising our sales growth within the UK, maintaining and further developing relationships with our current customer base and prospects will be key focus areas for us going forward. To help us achieve our goals we have an exciting and unrivalled range of products, both existing and in the pipeline. It’s a challenge I am relishing, and I am now looking forward to meeting our clients and prospects to discuss their business requirements and provide solutions which I am confident will not only meet but exceed their needs.”

Luigi Maraffi has moved from his post as channel manager to the position of head of European sales. In his new role he is responsible for pan-European and key global accounts based in Europe as well as developing sales throughout continental Europe.

“These are exciting times for us, and we foresee excellent growth opportunities in all market segments in Europe,” said Maraffi.  “Going forward, I will be keen to develop ever-stronger relationships with partner organsations and expand into Countries where we do not already have a presence and specialists in the verticals in which we operate. I believe we can also add value to the services provided by systems integrators in many cases, so this will be another area of interest for me.”

Gavin Lancaster, another long-time member of the MiX Telematics team, has now been appointed to the position of head of professional services, managing a team of ten professionals serving customers throughout Europe and North Africa.

Meanwhile Jonathan Bates becomes marketing director, Europe & North Africa. Bates has worked with MiX Telematics for the past four years, previously in the post of product marketing manager.

Carole Dauguet has been appointed as senior business development manager. An engineer by training, Dauguet has spent the last nine years working in the telematics industry in France. In her new role with MiX Telematics, she will be responsible for furthering awareness of the company’s products and services and developing key accounts in France and Algeria.

Alexandra Szanyo has moved from working as a partner to MiX Telematics to becoming a Key Account Manager for the company’s customers in the DACH region, (Germany, Austria and Switzerland) and Hungary. As a speaker of English, German, Hungarian, Italian, Spanish and Greek, Szanyo will focus on multinational accounts as well as regional operators.

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Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. Natalie edits all the Fleet World websites and newsletters, and loves to hear about any latest industry news - or gossip.

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