MoDel, the vehicle movement solution from Ebbon Automotive, is on track for another record year thanks to new functionality.

MoDel is likely to achieve over 1.2-million vehicle movements for 2024

Volumes for the technology, widely used to electronically handle vehicle movements between manufacturers, dealers and fleet customers, are up 25% in the first five months of 2024, and the stellar growth rate looks set to continue.

There were 532,000 vehicle movements recorded through the MoDel portal in the five months to 31 May on the back of strong organic growth from existing customers and burgeoning fleet sales.

This was further boosted by the addition of 25 new customers in the first five months of 2024, compared to the 35 added for the whole of last year. The majority of these were logistics providers, all seeking to take advantage of the automation and efficiency benefits MoDel delivers.

A major factor behind the rocketing uptake has been the extra functionality added to the portal to further increase its efficiency, particularly around the increase in client integrations this has allowed.

Ebbon Automotive improved its API integration capability in the final quarter of last year, allowing MoDel to integrate directly and more readily with the back offices of customers.

Michael Terry, Ebbon Automotive’s head of commercial – logistics, said: “The MoDel API allows customers to push data directly to us and extract key data from the system almost in real time, with major time savings and efficiency gains.

“We currently have three customer integrations ongoing, with a further four or five in the pipeline. This has attracted a lot of interest and made a significant contribution to the increase in volumes,” Terry said.

Michael Terry, Ebbon Automotive’s head of commercial – logistics

There have also been further functionality additions in the first quarter of this year, based on customer feedback, including efficiency improvements in driver diary and vehicle movement planning, which allows customers to more efficiently allocate jobs to specific drivers online.

“The new driver planning tool allows customers to allocate jobs directly into driver’s online diaries, even splitting jobs between drivers if required, and saving time and resources.

“This is just another way in which we have further enhanced the platform’s market-leading position as we continue to gear up for further expansion,” added Terry.

Fleet sales have again been a factor in the platform’s continued growth. So far this year, combined fleet and business registrations are 14% higher than for the same period in 2023, according to SMMT data.

Last year saw MoDel break through the one-million vehicle movement barrier for the first time, recording 1,087,000 vehicle movements throughout 2023.

“Based on the first five months of this year, we are now looking at over 1.2-million vehicle movements for 2024, another new record,” said Terry.