Automotive marketing firm DTC Media is using real-time market intelligence from Indicata to optimise its vehicle evaluations and connects car dealers with online customers.

The deal between Indicata and DTC Media will add live used car data to DTC’s market intelligence.

Based in the Netherlands, DTC will use Indicata’s business intelligence and analytics solutions for its Online Taxation Module (OTM). Developed inhouse, the evaluation tool connects car dealers with online consumers and provides leads with concrete sales opportunities. The tool is used on around 500 vehicle evaluation websites for car dealers and importers in the Netherlands and Belgium.

Indicata supplies DTC Media with live market data of vehicles plus real-time car values in combination with an expected number of days to sell each vehicle. These values and current transactions are based on actual, dynamic market data instead of algorithm and provides Indicata with more accurate data.

“This results in even more tailored and personalised trade-in proposals for the consumer,” said director Frans Huetink, “and that in turn leads to better insights and higher scoring opportunities for car dealers.”

Commenting on the deal, Indicata sales director Bobby Rietveld added: “A partnership with the automotive marketing specialist in the Netherlands fits seamlessly with the vision of Indicata: to provide customers not only what they ask, but what they have always wanted. The value of a car is only really known as soon as you know the market days supply of that car!”