Sandro Mesquita is to take over the management of the Geneva International Motor Show (GIMS), effective 1 May 2020.

Sandro Mesquita, CEO of the Geneva International Motor Show

He succeeds Olivier Rihs, who left GIMS at the end of March. Rihs announced his departure in November 2019, before the 90^th edition of the show had to be cancelled shortly before its opening on 28 February 2020.

Sandro Mesquita was unanimously appointed by the Foundation Board as the new CEO and brings a strong background in the fields of marketing and communication. He holds a Federal Diploma in Marketing and an Executive Master of Sciences in Communication Management from the University of Lugano as well as a Certificate in Management obtained at UCLA.

His background includes 15 years in both national and international companies in the Telecommunications and Energy sectors where he was in charge of Marketing and Business Development. In 2013, he joined one of the largest international communication groups, where he first managed the Geneva office of a branding consultancy and then became the managing director of the group’s creative communications hub in Lausanne.

Maurice Turrettini, president of the GIMS Foundation, wished Mesquita success in the face of the ambitious challenges ahead and said he looks forward to working with him for the next edition of the Geneva International Motor Show.

Turrettini also thanked Olivier Rihs for his great commitment in the preparation of GIMS and his involvement during the difficult weeks in spring 2020 following the cancellation of GIMS.