Euromaster will be represented in Turkey via a franchised network of Michelin dealers, adding 230 centres to its already extensive European network. This is expected to grow to more than 300 centres in Turkey by the end of 2013, supporting both business fleets and private motorists.

The deal means that Euromaster Group is now present in 17countries in Europe with a total of 2,250 centres, of which approximately 790 are franchised outlets.

The company said that it expects its extended geographical reach to be a key strength when tendering for pan-European car, van and truck tyre contracts with large multinational organisations.

Peter Fairlie, group sales director at ATS Euromaster, said: ‘It’s unlikely our car or van fleet customers will venture as far as Turkey by road, but a number of heavy truck customers do. This expansion ensures they will continue to have access to the widest possible European network in the event of a tyre-related breakdown.

Euromaster Group now provides service to customers in Austria, Czech Republic, Denmark, Finland, France, Germany, Italy, Netherlands, Norway, Poland, Portugal, Romania, Spain, Sweden, Switzerland, Turkey and the UK, where the ATS Euromaster brand operates exclusively via a wholly-owned network of more than 350 centres, supported by partnership agreements with independent dealers.