Under the new programme, Hertz has lowered the rental thresholds required to achieve and retain status in its elite tiers. It now requires only seven rentals to qualify for Five Star and 20 rentals for President’s Circle. In addition, Hertz upgrades its members’ status daily, rewarding its loyal customers by making it easier for Gold members to move up in status and enjoy additional benefits on an ongoing basis.

Other changes include more ways to earn and redeem points around the world along with new and enhanced services to offer a more seamless car rental experience.

‘We are constantly striving to meet the needs and exceed the expectations of our loyal Gold Plus Rewards members,’ said Hertz chairman and chief executive officer, Mark P Frissora. ‘From faster status upgrades, to easier points redemption, to seamless enrolment, we’ve evaluated all aspects of Gold Plus Rewards to provide the best awards program possible.’

Gold Plus Rewards Points can be redeemed for rentals in Australia, Belgium, Brazil, Canada, France, Germany, Ireland, Italy, Luxembourg, the Netherlands, New Zealand, Palau, Spain, the United Kingdom, the United States and participating US Territories.

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