Private and public sector action on reducing road risks will be critical to the new Stockholm Declaration on Road Safety – which aims to halve road deaths globally by 2030.

Charlie Norman of DriveTech supporting the 50 by 30 campaign adopted in the Stockholm Declaration

The Declaration was adopted by delegates of 140 countries as the final outcome document of the Third Global Ministerial Conference on Road Safety: Achieving Global Goals 2030, and sets out 18 measures that could cut road deaths, including a maximum road travel speed of 30km/h in areas where vulnerable road users travel.

Measures also include a call to businesses and industries of all sizes and sectors to contribute to road safety improvements by applying safe system principles to their entire value chain.

The document also urges public organisations at all levels to procure safe and sustainable transport services and vehicles and encourage the private sector to follow this example, including the purchase of safe and sustainable vehicle fleets.

The campaign is being supported by driver training specialist DriveTech, which is emphasising how the educational and training aspect could likely see driving behaviours changed for the better – through driver training interventions and other driver risk management programmes to the business community and through speed awareness courses in countries such as the UK.

Charlie Norman, managing director at DriveTech, commented: “We are delighted to see the momentum of the 50 by 30 campaign bear fruit in the form of the Stockholm Declaration on Road Safety. The Decade of Road Safety Action (2011-2020) provided a themed and positive focus for the last 10 years and we now enter a new decade with a very definite and renewed vigour. This new focus and aggressive ambition is something to get behind and DriveTech are very happy to support it.

“DriveTech trains drivers in the UK and around the rest of the world through DriveTech International, and we therefore see some of these casualty statistics first-hand but work hard to improve them where we can bring influence.”