New JLR plant in Brazil marks first for Latin America

By / 9 years ago / News / No Comments

The new factory marks the carmaker’s first wholly owned manufacturing plant outside of the UK as well as the first time a UK automotive group has opened a production centre in Latin America.

The plant will build Range Rover Evoque and Discovery Sport for the local market.

JRL said the plant forms the next phase in its global expansion strategy following the opening of its Chinese joint venture factory in 2014.

Wolfgang Stadler, executive director, manufacturing, said: “Land Rover is already Brazil’s market-leader for mid-sized premium SUVs, accounting for more than 30% of all sales in that segment. The Range Rover Evoque and the Land Rover Discovery Sport will now be manufactured for the first time in Latin America, building on their existing popularity with customers in Brazil.”

Jaguar Land Rover has had a presence in the Brazilian market for more than 25 years. In the first five months of 2016, it saw sales increase by 11% in Brazil. Jaguar is one of the country’s fastest growing premium brands with sales increasing by 70% in the first five months of 2016.

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Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. Natalie edits all the Fleet World websites and newsletters, and loves to hear about any latest industry news - or gossip.

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