Displaying almost restrained styling (for Citroen), with a touch of A3 Sportback around the rear third quarter, the new C4 fits into the dead centre of its segment, surrounded by the new Focus, Astra, Golf, Civic, 1 Series and A3.

Slightly larger than the outgoing model, the new C4 shows the high build quality seen in the DS3. It has a brighter cabin than its predecessor and enjoys that typical comfort “francais”. The controls are more busy than ergonomic, the dashboard might have a little too much chrome, but good use of soft-touch materials successfully continue that quality feel and display colours and polyphonic sound alerts can even be tailored to personal preference. As you might expect, seats are very comfortable and those in the front very supportive.

Luggage capacity is an excellent 408 litres, or 1,183 litres with the rear seats down.

In line with others in the industry, 1.4 and 1.6 petrol power units come from a partnership with BMW/MINI, whilst the diesels are the well-developed PSA HDi units. For higher-mileage users, the diesel route is predictable and, in fact, it is unlikely even the very low mileage driver will opt for a petrol alternative, unless the 1,300-1,600 euro diesel premium on the purchase price features highly in your buying decision.

The six-speed auto gearbox is, in fact, an automated manual. It is efficient, helping the car to return excellent economy, but changes are, shall we say, “noticeable”. Familiarisation overcomes this in time, but it does require a certain driving style.

It handles well, in the French style, plenty of comfort, minimal roll – the 16-inch wheels give a better ride than the 17s. NVH, never a major problem, has been improved even further.

Strengths

Another step up for Citroen – what’s not to like? A good road presence, perhaps appearing a little sportier than it is – but that’s no criticism. For those who have quite liked the idea of Citroen, but not had the courage, the C4 is a safe bet, but don’t expect the quirkiness that was the Citroen trademark.

Weaknesses

The old C4 had a buyer age profile in the late 50s. The new one will be better, but probably not much. Would you buy against Golf, or new Focus? Probably not, but if you did, you would not be too disappointed.

Opportunities

Following on from DS3, the C4 can help Citroen to move into a new and younger sector of buyers, but it will take time. The basic design certainly positions this car well in terms of potential for more aggressive and sporty versions.

Threats

Citroen will be up against a lot of fresh competition – the most obvious being the new Ford Focus. The lower age profile of buyers to which Citroen aspires is clearly in the hands of the “drivers’” Focus. Citroen will have to run hard to keep up, although the company’s PR suggests that, for now, it is happy to take the tortoise approach to that of Ford’s hare.