Sixt has appointed Nico Gabriel to lead its newly created ‘Sixt X’ division, which manages all new mobility projects across all Sixt Group departments.

Nico Gabriel, managing director of Sixt’s new ‘Sixt X’ new mobility division

The division’s initial focus will be on digitalizing the car rental process to pave the way for an integrated mobility platform offering the Sixt range of products from a single source.

Gabriel first joined Sixt in November 2004 and held positions as a franchise operations manager and business development manager at a Sixt franchisee in Australia before moving to become managing director at DriveNow – the former joint venture of Sixt and BMW – in 2011. He left DriveNow’s Management Board in Q1 2018, following the sale of Sixt’s 50% stake in the company.

He reports to Alexander Sixt, the Board Member responsible for Strategy and Organization at Sixt SE, who commented: “Nico Gabriel has made a significant contribution to the establishment of modern forms of mobility in recent years, precisely where Sixt will offer such strong prospects in the coming years. He was practically born to head our new ‘Sixt X’ division. I am delighted that we have been able to win him over for this important new function in our group.”