Nissan and Mitsubishi unveil jointly developed minicars for Japanese market
The minicars will be sold as the Nissan DAYZ and DAYZ Highway STAR, and the Mitsubishi eK Wagon and eK Custom and are said to offer excellent fuel economy and a comfortable, roomy cabin as well as clearly separated brand identities.
The models have been planned and developed by the two companies’ joint venture, NMKV Co Ltd, and form part of an agreement to expand the scope of cooperation between the two companies as announced in December 2010.
The next project will be the development of a second new minicar, a “super height” (tall) wagon, which is slated for launch in early 2014.
Natalie Middleton
Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. Natalie edits all the Fleet World websites and newsletters, and loves to hear about any latest industry news - or gossip.
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