The move follows the announcement in March last year that the brand would be revived to provide ‘modern, reliable and accessible products for optimistic, up-and-coming customers in high-growth markets’, with vehicle sales to start in India, Indonesia and Russia in 2014.

TBWA Worldwide will run a dedicated Datsun team from London, with its Tokyo affiliate, TBWA HAKUHODO, providing operational support to the Datsun team in Japan.

Tom Carroll, CEO at TBWA Worldwide, said: ‘To win an automotive account is always an honour, but when that involves the return of such an iconic brand, it is truly inspiring. The world is changing and we take tremendous pride in having been chosen to help Datsun engage the rising markets of Russia, Indonesia and India. We look forward to taking Datsun's great brand heritage forward and bring new value to our future customers.’

Vincent Cobee, corporate vice president and global head of the Datsun Business Unit, said: ‘The company is counting on the Datsun brand to once again resonate with consumers in high-growth markets who seek attractive styling, an accessible price and – above all – an engaging driving experience.’

Datsun will introduce the first product of the new line-up in mid-2013, and the first vehicles will go on sale in the 2014 model year.