Nissan has debuted its new immersive experience City Hub store concept in Paris as it targets evolving customer needs.

The first Nissan City Hub has made its worldwide debut in France

Designed to integrate e-commerce with an eye-catching concept store, the City Hub is located at the Vélizy 2 shopping centre just outside Paris and is intended to bring a unique customer experience that will capture customer interests in mobility and electric vehicles.

The store provides a blueprint of how other City Hubs could  be deployed in cities such as Berlin, Tokyo or Shanghai and features  88m2 of screen surface and displays and five spots dedicated to model test-drive handovers for the Leaf and Qashqai.

Customers are greeted by ‘Nissan Intelligent Mobility Ambassadors’, who come from diverse retailing backgrounds such as creative arts, music and new technologies and bring a ‘no-pressure’ approach, along with new e-commerce solutions to personalise and buy cars directly online. Nissan City Hub customers will have the possibility to have their cars delivered in Vélizy, or in another Groupe Altaïr dealership, or even at home.

Expansion this autumn will enable customers to discover the brand’s xStorage Home energy storage solution, which uses new and second-life Nissan EV batteries.

“Nissan City Hub will put people at the heart of our vision for tomorrow’s retail… all while they’re going about their normal shopping,” said Leon Dorssers, corporate vice president of Nissan Motor Co Ltd, global sales and retail. “Today’s unveiling marks a new step forward in our global commercial strategy, using e-commerce and new mobility technologies to enhance the customer experience both online and offline.”