Octo Telematics joins corporate members including AB InBev, AIG, AT&T, Chevron, Ericsson, Facebook, IBM, iHeartMedia, PepsiCo, Republic Services, Ryder, UPS and Walmart.

The firm said it will bring enhanced driving data and analytics expertise to the campaign.

Scott Ratzan, chairman of Together for Safer Roads and vice president of global corporate affairs at AB InBev, said: “TSR aims to improve the safety of roads around the world, so that road traffic crashes are no longer one of the leading causes of death and injuries. Octo’s specific data and experience in this sector will further that mission, and is an especially important aspect as the industry is at a turning point with the addition of autonomous vehicles and connected cars on our roads.”

“With over four million worldwide connected users, our core business – real time monitoring and long term analysis of driving behaviours and contributing risk factors for safer roads – is directly aligned with the mission of Together for Safer Roads,” added Nino Tarantino, CEO, Octo Telematics North America. “As such, we are proud to join and extend our expertise to this visionary group, continue to expand our leadership in global road safety, and learn from and contribute to TSR and its member companies.”